Participation TV relies on audience participation as a major component of revenue generation. Genres typically include:
• Reality Television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded
• Talent Shows - viewers vote for their preferred performers or entertainers to stay on the show until the final winner is declared.
• Quiz TV - viewers answer questions via premium rate phone numbers or send premium rate texts to win prizes
• Social Channels - viewers interact with live people on screen by phoning a premium rate number or sending premium rate texts
• Competitions - simple competitions that are not core to a show but provide additional revenues.
Regulations governing participation TV vary throughout the world - but the format is gaining popularity as traditional TV advertising revenues decline.
Typically a TV production company will come up with the concept, produce a show, licensing it to a broadcaster and partner with GreyWolf for the technology platforms , carrier coverage and billing solutions required to drive the participation revenues. |
